The design playbook for the 1%
We wrote a book! 90 proven genius design strategies used by Duolingo, Uber, Airbnb, Doordash, Instagram and more.
Hey there! This is a ✨ special-free edition of AI First Designer ✨, to help designers transition into successful AI-First builders. Members get access to proven strategies, frameworks, and playbooks. For more: Unlock your career as an AI-First Designer | Get free 1:1 mentorship
Hello friends,
I’ve been working on something game-changing (secret).
For the past months, we’ve worked endlessly on a brand-new, full-color book: The Design Moonshot Guide—90 Genius Design Tactic. It’s finally ready for you to download, and this guide is yours to keep as a PDF! 🎁
Inside, discover 90+ powerful moves for modern design:
⚡️ Instantly actionable strategies—transform how you design and grow
🏆 Secrets proven to 5x results at Duolingo, Uber, Airbnb, and more
📈 A practical checklist of design wins that convert
👑 Frameworks to get you to #1 and design great products in the AI era
🦄 Rarely taught anywhere else – true first-mover tactics in design
Imagine having every shortcut to design, proven by the best, and ready for you to use.
Design Moonshot Guide is the newest insider resource from ADPList, created for designers/founders who move fast, think big, and want to win more opportunities with less effort.
But here’s the twist 🍬
The Design Moonshot Guide isn’t available anywhere else online, not on Udemy, not on our platform, or anywhere.
The only way to get it? Be a paid member of AI-First Designer School.
💎 If you’re already a member, congrats! Your PDF will arrive shortly.
🪨 Not yet a member? This is the moment. For this week only, you can lock in a special 40% off lifetime membership—yes, you heard that right, it’s a one-time fee.
[Of course, annual subscribers of this newsletter get the book too].
One more thing 🎁
The book is just the sweet cherry on top… 🍒
Here are ALL the exclusive goodies you’ll get as an AI-First Design School Member:
1) 🚀 Cutting-Edge Design & Career Masterclass
Join the ADPList 6-week video series that’s teaching designers to:
Design for the age of AI (not just wireframes)
Lead GenAI products for unicorns
Land jobs at top AI startups—fast
How to make your portfolio stand out!
These are the frameworks that top freelancers, senior designers, and builder leaders are now using to stay relevant (and get paid more than ever).
2) 🏛️ FREE 90-Day Premium Newsletter
Instant full access to the AI First Newsletter Pro (usually $190 value). Unlock deep dives, exclusive interviews, and the latest strategies from the frontlines of AI product design.
3) 🏆 AI-First Designer Certification
Graduate from the course and receive official certification as an AI First Designer—direct from ADPList’s global community platform. Go beyond badges; show you’ve mastered what the market truly wants.
4) 👥 Private Designer Network
Meet your future collaborators, get feedback from top AI design leads, and access private group chats only for course alumni. No annoying Slack or Discord. Just a quick & direct chat.
*This launches early next year.*
5) 📕 The Design Moonshot Book (190-page PDF)
Based on master thousands of design experimentations from top products like Duolingo, Uber, Airbnb, Notion, Figma, OpenAI, and more.
In this guide, you will learn:
✓ Win the market with proven design frameworks
✓ A practical checklist of design wins that convert
✓️ Proven 90 genius design experiments you can use instantly
Hurry up, this limited sale ends next Tuesday—which we will also be sending even more premium newsletters weekly (as usual) and goodies.
Think about this differently:
❌ Traditional design schools charge thousands for access.
✅ For $129 (one-time), you’ll get exclusive 6 weeks’ worth of exclusive masterclasses, 90 days of premium newsletter every week + our ENTIRE playbook for you.
See you inside! 💙
- Felix
Fascinating positioning! Packaging Duolingo's design tactics alongside Uber, Airbnb, and Notion creates immediate aspirational value - these are household names that embody modern product excellence. The "Design Moonshot" framing reframes design from aesthetic craft to strategic leverage, which is exactly what senior stakeholders care about. Your emphasis on "proven by the best" addresses the core anxiety most designers face: uncertainty about whether their approach is actually effective or just aesthetically pleasing. The 40% lifetime membership offer is smart scarcity mechanics (borrowed from... Duolingo?), creating urgency without looking desperate. I appreciate the multi-benefit bundle (course + newsletter + certification + network + book) - that's not just selling a PDF, it's selling community and credentails which have compounding value. The 6-week video masterclass focused on AI-era design addresses the elephant in the room: traditional design skills are being commoditized, and designers need new frameworks to stay relevant. The "$129 one-time vs. thousands for traditional design schools" comparison is effective anchoring. One constructive note: more concrete examples of the 90 tactics (even just 3-5 teaser examples) would make this more tangible and reduce perceived sales-y-ness. Looking forward to seeing how this evolves!
Is this list only for selling courses and ebooks? I'm unemployed and broke.