Uber winning design

How Uber proved success with visual and information hierarchy.

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An untold story into an A/B test that reimagined Uber's subscription page.

Hi friends!

Imagine you are a leader (design, product) at Uber, driving the success of their subscription product, Uber One.

One of your designers comes to you with two options for the paywall page.

Which one would do you think will perform better at converting?

90% of designers and leaders I asked get this wrong. Shocking! Uber recently ran this product experiment, and the winning version is…