📧 Airbnb

[Saurabh Samtani]

Would be interesting to know for which market/geography did the version B work better. Or if it's independent of that. Does altruism work for a developed and a developing country in a similar fashion?

[Felix Lee]

This is an interesting questions, I will look to write to their team and ask if they can share more information. They did mentioned, this worked globally and performed well. I suppose the net results was good enough to generalize.

Thanks for the question, Saurabh!

[Anita]

Thanks Felix for this short version! Great to read when I need my dose of design outside of work. I was wondering if there is a way to allow or provide an option to read more of we wish to.

[Toto]

Love the insight you shared. I’ve been looking more deeply into email marketing and this was a cool nugget. Would love to read more about such tried and tested strategies

[Felix Lee]

Thanks for reading this, Toto! Just wrote about a new one today on Duolingo: https://open.substack.com/pub/adplist/p/duolingo-little-known-experiment?r=grhej&utm_campaign=post&utm_medium=web

[Toto]

Great stuff Felix! Thanks for sharing

[SoberIsland]

Thank you Felix! Looking forward to more interesting insights!

[Felix Lee]

Thanks for sharing. Glad you like it!

[Samuel Nwokolo]

I absolutely love the short format.

Thanks!

[Felix Lee]

Thanks for sharing, Samuel. Good to hear that this format suits you, and feel free to share it with your network too!

[Tom Ayling]

This short format was fun. Thanks Felix ☺️

[Felix Lee]

Thanks for reading, Tom, appreciate the feedback. I'll try another one of these and see how it goes for our readers!