Blinkist winning design
How Blinkist invented the world's best designed subscription page used by Duolingo, Headspace and Apple
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Untold story into Blinkist’s design that reimagined the subscription experience used by Duolingo, Headspace and Apple
What's the #1 objection to signing up for a free trial?
“I'll forget to cancel and get billed indefinitely.”
Hi friends,
Imagine you are a leader (design, product) at Blinkist, driving the success of their subscription product, Blinkist Premium.
One of your designers comes to you with two options for the paywall page.
Which one would do you think will perform better at converting?
90% of designers and leaders I asked get this wrong. Not surprising! Blinkist *famously* ran this product experiment and changed how Apple and Google (more examples below… this is really interesting) think about subscription design.
The winning version (and why) is…