5 Comments

Great read! Always irks me when e-commerce sites tell me “buy now only 2 left”😡

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Heya, there is a strong agreement among the design community that the term "dark patterns" (which first emerged conceptually in 2010) reflects a unacceptably negative bias against things that are "dark" and that we need to update this language to be more mindful and less harmful. "Deceptive design patterns" is the better term most agree captures the intent of the concept. Please see https://medium.com/@carolinesinders/whats-in-a-name-unpacking-dark-patterns-versus-deceptive-design-e96068627ec4 or any one of the other thoughtful pieces on this matter. Thank you!

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Yep, came here to say that. This is an incredibly harmful and offensive term to use. NN/G uses "deceptive patterns" on its website, so I'm quite confused as to why Jakob Nielsen would use the outdated term: https://www.nngroup.com/articles/deceptive-patterns/

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I would also love the reason why you think you can speak for entire groups. You do not represent POC & you do not represent the entire design community. People like you have really made us into victims.

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As a POC, I’m not offended by his words. I’m offended that you are not a POC and speaking for us. Don’t. We know his intent. It was not to insinuate that all dark things including skin are bad. You are causing more issues for us.

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