War on Creativity | Chris Do

Our exclusive conversation with Chris Do, an Emmy award-winning designer, director, CEO, and Chief Strategist of Blind and the founder of The Futur. This is now our top trending video in the past 24 hours.

Disclaimer—this interview is deeply personal, where Chris Do opens up insider frameworks from his talks, to help individuals grow personally and professionally.

Chris Do Reveals Truths On Creativity, Money, Psychedelic, Storytelling, and Legacy

Chris Do is an Emmy award-winning designer, director, CEO, and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as an advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College, and Woodbury University.

Deep questions we explored with Chris Do:

• Psychedelic boosting human creativity—truth or myth?

• Is originality worth as much today?

• Most powerful framework for storytelling

• Guide to pricing your creativity and design

• Is Creativity born or trained?

• Science Behind Viral Video Creations

• Value of Content Creation & Creators

• What people don’t see behind “overnight success”

• Guide to Pricing Your Creativity and Work

• Hard Truths on Parenting (must-listen)

• Advice to young people and individuals

Some key takeaways:

1. Genius Storytelling Framework. Storytelling is the operating system of the human brain. Every good story needs to have a character that has a want, and there's an obstacle. When telling stories or marketing, it's important to understand the character's flaws, wants, and obstacles to connect with them.

2. Pricing: Time vs Value. It’s the world’s biggest myth that the more time you spend on your work, the more valuable it is and the more a client should pay. In fact, it’s quite the opposite as Chris would describe—in no scenario will someone want to pay more for a longer time. (watch)

3. Nurturing your creativity. This is all about shading in more colors than the environment that you were originally born into. This means exposing yourself to as many experiences and people as possible; your world’s color will dramatically change as a result.

In this episode, we cover:

0:00 - Introduction

2:10 - Early days of Chris Do

6:11 - Starting at 51

9:20 - Untold Success

13:02 - Content Creation

19:42 - Storytelling

24:03 - 3 Rules for Storytelling

29:49 - Hero's Journey Framework (Joseph Campbell)

33:33 - Greatest Storytelling

37:03 - Originality

43:12 - Creativity vs Originality

46:38 - Psychedelic

49:18 - Creativity: Nature vs Nurture

54:52 - Money vs Creative

58:03 - Viral Video (64M views)

1:03:31 - Guide to Pricing Your Work

1:10:34 - Legacy

1:14:24 - Life Lesson

1:15:49 - Advice to Young People

1:20:00 - Resources

▶️ Watch this full interview with Chris Do!

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Where to find Chris Do:

1. LinkedIn: https://www.linkedin.com/in/thechrisdo/

2. Instagram: https://www.instagram.com/thechrisdo/

3. YouTube: The Futur’s Channel

Where to find Felix:

1. LinkedIn: https://www.linkedin.com/in/felixleezd/

2. X: https://x.com/felixleezd

Reach your goals faster with the guidance of the world’s top leaders:

1. Julie Zhuo: Early Facebook Days, Leaving Meta & Building Data-Informed Products. Watch on YouTube.

2. Don Norman: 21st Century Design, Controversy, AI, Hard Problems, and Legacy. Watch on YouTube.

3. Jakob Nielsen feat. Sarah Gibbons: State of UX, Generalist, AI and Leadership. Watch on YouTube.

4. Kunal Shah: How to Make Career Luck, Secret to Happiness. Watch on YouTube.

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